"Food with a Visible Face" is a private food brand that Ito-Yokado has been running since 2002 as part of its efforts to ensure food safety and security. cifra utilizes digital signage in stores to introduce the producers and cultivation methods of "Food with a Visible Face."
Japan is facing many food-related issues, particularly the decline and aging of agricultural workers. In response to the various issues we currently face, cifra is working to create a production and distribution infrastructure that allows agricultural producers in Japan to produce with peace of mind for consumers through the operation of "Food with a Face."
