A new brand of vegetables based on unique standards will be trial distributed in the Tokyo metropolitan area. The first initiative of the business partnership between the Agricultural Research Institute and cifra. Agricultural Research Institute Co., Ltd. (Head office: Wakayama City, Wakayama Prefecture, President and CEO: Hiroshi Horiuchi, hereinafter referred to as "Agricultural Research Institute") has launched a new brand of vegetables based on unique standards, "Food with a Face."
We are pleased to announce that we have released the "Nurturing People 2025 Calendar" and the "Farm Visit: A Face-to-Face Farm Visit: Nurturing People Photo Collection" at the "Karuizawa Bookstore Nakakaruizawa Bookstore" located in the complex "Karuizawa Commongrounds."
We have just released the 2025 calendar of the "Farmers" series, which features images of farmers who produce "vegetables and fruits with a face." Photographer Kentaro Kumon, who works on themes of Japanese farming and nature, traveled around Japan to photograph 12 production areas.
We have placed a cifra corporate advertisement in the Tokyo Shimbun newspaper, published on September 20th and 30th, 2024. This time, the advertisement focuses on "fish with a face" and "meat with a face," and expresses our company's thoughts on "food with a face."
We have published a cifra corporate advertisement in the July 29, 2024 edition of the Tokyo Shimbun newspaper. The advertisement expresses our company's philosophy of "food with a face." Please take a look. Published on July 29th_cifra Co., Ltd._Tokyo Shimbun advertisement.p
We have recently produced a booklet introducing the brand "Foods with a Visible Face" entitled "Foods with a Visible Face is more than just a brand that lets you know the face." "Foods with a Visible Face is a special brand that not only lets you know the producers, but also takes on many other initiatives."
This time, Mr. Hirayama, a yellowtail producer from "Fish with a Face," visited our company and we held a tasting event in the kitchen space at cifra's headquarters. The tasting event was triggered by Mr. Hirayama's request that "I want cifra's employees to know more about the appeal of yellowtail."
We recently held the 4th "Fish Producers' Conference" at cifra's headquarters. At the Producers' Conference, producers, Ito-Yokado, and cifra gather once a year to exchange information and hold discussions. On the day, we shared future policies and
This time, the "Face-to-Face Challenge!" event was held at Ito-Yokado Ario Nishiarai store. In conjunction with the Adachi Ward "Food Expo 2023 in Adachi", the event was implemented as an event content for Ito-Yokado Ario Nishiarai store.
We have recently launched the "Face Distribution System" with the aim of strengthening and expanding the distribution of "vegetables and fruits with faces." By managing the process from shipping from producers, receiving goods at intermediate logistics companies, to purchasing and payment on the system, we can streamline the entire process up to sales.
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