This time, the brand movie for "Food with a Visible Face" will be aired as a cinema advertisement. "Food with a Visible Face", which is planned and operated by our company, celebrated its 20th anniversary last year. We have been capturing the daily activities of producers on camera for 20 years.
The "2023 Calendar: Visiting Farmers Who Grow - Meet Their Faces" won the Jury Special Award (Numata Sanae Award) at the 74th National Calendar Exhibition. The National Calendar Exhibition, which began in 1950, is an event that recognizes outstanding calendars in terms of printing technology, planning, and design.
We have released a brand movie for "Food with a Face" on YouTube. In conjunction with the release, an interview with our CEO, Takekuma, has been featured in the business media "AMP". ■Brand Movie
We have recently launched a website that sells products related to "Food with a Visible Face." The products on sale include the "Food with a Visible Face: Visiting Farms with a Visible Face 2023 Calendar," which was created to commemorate the 20th anniversary of the release of "Food with a Visible Face."
This time, the Producer Distribution Promotion Council hosted the first "Vegetables with a Face. Online Producer Exchange Meeting." After explaining the activities of the council, Kenji Yamamoto, a consultant on agricultural product distribution, gave a speech on "Ethical Consumption."
"Food with a Visible Face" is a private food brand that Ito-Yokado has been running since 2002 as part of its efforts to ensure food safety and security. This spring, "Food with a Visible Face" celebrated its 20th anniversary.
"Food with a Visible Face" is a private food brand that Ito-Yokado has been running since 2002 as part of its efforts to ensure food safety and security. cifra utilizes digital signage in stores to introduce the producers and cultivation methods of "Food with a Visible Face."
Japan is facing many food-related issues, particularly the decline and aging of agricultural workers. In response to the various issues we currently face, cifra is working to create a production and distribution infrastructure that allows agricultural producers in Japan to produce with peace of mind for consumers through the operation of "Food with a Face."
