There is a rice farm called Ganmo Farm in Saku City, Nagano Prefecture. This year, the season for new rice has arrived, and rice produced at Ganmo Farm was distributed to all employees. The owner of Ganmo Farm, Yuki Kuroda, started farming in 2013 and produces rice using a method called special cultivation.
cifra will open a new business base to strengthen contact points with business partners and producers that have changed due to the COVID-19 pandemic, and as a place for product development that is conceived from the consumer's perspective and imagines final sales on the sales floor. cifra's Yotsuya office, which will open in August 2021
"Food with a Visible Face" is a private food brand that Ito-Yokado has been running since 2002 as part of its efforts to ensure food safety and security. cifra utilizes digital signage in stores to introduce the producers and cultivation methods of "Food with a Visible Face."
Japan is facing many food-related issues, particularly the decline and aging of agricultural workers. In response to the various issues we currently face, cifra is working to create a production and distribution infrastructure that allows agricultural producers in Japan to produce with peace of mind for consumers through the operation of "Food with a Face."
