We have recently launched a website that sells products related to "Food with a Visible Face." The products on sale include the "Food with a Visible Face: Visiting Farms with a Visible Face 2023 Calendar," which was created to commemorate the 20th anniversary of the release of "Food with a Visible Face."
This time, the Producer Distribution Promotion Council hosted the first "Vegetables with a Face. Online Producer Exchange Meeting." After explaining the activities of the council, Kenji Yamamoto, a consultant on agricultural product distribution, gave a speech on "Ethical Consumption."
"Food with a Visible Face" is a private food brand that Ito-Yokado has been running since 2002 as part of its efforts to ensure food safety and security. This spring, "Food with a Visible Face" celebrated its 20th anniversary.
At the Social Products Awards 2022, sponsored by the Social Products Promotion Association, our joint project with Zennoh Tohoku, "Tohoku Rokka," was recognized as a product and service that will contribute to the recovery from the Great East Japan Earthquake, and was awarded the "Social Products Award."
At cifra, we believe that a brand is something that reflects the thoughts and ideas of the people and organizations involved in the product and is conveyed clearly to the person who picks it up. In the midst of the tough situation facing food production sites due to the COVID-19 pandemic and changes in the economic environment, as a company involved in food,
There is a rice farm called Ganmo Farm in Saku City, Nagano Prefecture. This year, the season for new rice has arrived, and rice produced at Ganmo Farm was distributed to all employees. The owner of Ganmo Farm, Yuki Kuroda, started farming in 2013 and produces rice using a method called special cultivation.
