"A fish you can see the face of." Hirayama's yellowtail tasting event was held at cifra.
Newsletters, 顔が見える食品。(Food with a face.)
On this occasion, Mr. Hirayama, a yellowtail producer from "Fish with a Face," visited us and we held a tasting session in the kitchen space at cifra's headquarters.
The tasting event“I want cifra employees to know more about the appeal of yellowtail.”This was the inspiration behind what Mr. Hirayama said to me.On the day, we enjoyed a variety of dishes, including yellowtail shabu-shabu and sushi. While listening to Mr. Hirayama's talk, we were able to observe his knife skills up close, and realized that by changing the cooking and cutting methods, yellowtail can be enjoyed in a variety of ways.
Seeing and tasting it for myself allowed me to once again gain a deeper understanding of the appeal of "Hirayama's Yellowtail." In the future, I will continue to communicate directly with producers involved in "food with a face," including Hirayama's Yellowtail, to deliver the attention to detail and appeal of each product to consumers.