We recently held the "Face-to-Face Challenge!" event at the Ito Yokado Ario Nishiarai store.
Adachi Ward's "FoodExpo 2023 in AdachiThis was implemented as an event content at Ito Yokado Ario Nishiarai store in conjunction with the "We convey the thoughts and commitment of producers of "Food with a Face."We hope you will have fun while learning about food and producers.4We have planned three experiential and participatory events.
■ Mystery-solving rally where you can see the faces of the producers ~ Uncover the producers' secrets! ~
We distributed puzzle sheets to help customers learn about the cultivation and production process, and had them answer the questions using the hints displayed on the sales floor.
■ Taste comparison with face-to-face contact
By comparing the taste of "Vegetables with a Face," participants were able to enjoy the different characteristics of each variety and the different cooking methods that bring out the flavor.
■Draw vegetables with vegetable crayons!
Vegetables with a face. We set up a booth where people could enjoy drawing and coloring with crayons. The completed drawings were converted into digital data and sent to the producers.
■Field Exhibition ~Fun and educational vegetable quiz~
The seminar-style quiz was about vegetables and their growing areas, with realistic explanations provided by cifra, who travels around the country to growing areas.
Many customers participated on the day,We received feedback such as, "Through 'Food with a Face,' we were able to learn about the origins and producers," and "It was a good opportunity for parents and children to learn more about food in a fun way."
