An interview article was published in conjunction with the release of the brand movie "Food with a Face."

  • Newsletters, 顔が見える食品。（Food with a face.）

We have just released a brand movie for "Food with a Face" on YouTube.
To coincide with the release, an interview with our CEO, Takekuma, has been featured in the business media "AMP."

■Brand movie
This year marks the 20th anniversary of "Food with Faces," a project planned and operated by our company. By capturing the daily activities of producers on camera and facing what they have accumulated over the past 20 years, we have produced a brand movie that conveys the message that underpins this brand: "Protecting Japan's agriculture and food." The movie was directed by Hiroki Horonai, who has worked on commercials and numerous films. The cameraman was Kentaro Kumon, who is acclaimed for his photographs of Japanese agriculture and nature, including "The Cultivator," and the result is a breathtakingly beautiful video.

 

■Interview article

"Protecting Japan's agriculture and food, preserving agricultural diversity. 20 years after its launch, why does 'Food with a Face' continue to be so popular?"

An interview with Takekuma was published in the business media "AMP" under the theme of "Food with a Face." In the article, he talks about the 20-year history of "Food with a Face," the screening criteria that ensure safety and security, and the value of passing on "Japanese agriculture and food" from the perspective of agricultural diversity.