We have launched a special website for the 20th anniversary of "Food with a Face."

  • Newsletters, 顔が見える食品。（Food with a face.）

"Food with a Visible Face" is a private food brand that Ito-Yokado has been running since 2002 as part of its efforts to ensure food safety and security. This spring, "Food with a Visible Face" celebrated its 20th anniversary.

As our society becomes more complex and opportunities for human contact become fewer, we are reconsidering the meaning of "face-to-face." We have opened a special website to introduce "Food with a Face." It explains how "Food with a Face" has anticipated latent needs in society, pioneered the initiatives it has taken, and brought to the world, while also conveying that it is a brand that has grown alongside social changes. Please take a look.

"Food with a Face" 20th Anniversary Special Site
https://history.kaogamieru.com/

We will also be collaborating with Ito-Yokado to promote our 20th anniversary celebrations.


<20th Anniversary Events>

■ "Master Project" introduces recommended producers every month

We will introduce you to our masters in the produce, meat and fish departments.
We will deliver seasonal products that producers with whom we have worked together for many years are proud of.

April Masters (example)

■Distribution of special videos using in-store digital signage

We have created video content that will make you feel closer to the producers and want to support them.
In conjunction with the "Master Project," we will be releasing previews the week before the products so that customers can look forward to them.

■Release of "Food with a Face: A Book that Teaches You How to Eat It Deliciously"

We have published a recipe book that allows you to enjoy the quality of our ingredients in "Food with a Face."
All recipes come with a QR code so you can watch videos showing how to make them.