At the Social Products Awards 2022, hosted by the Social Products Promotion Association, a general incorporated association, our joint project with Zennoh Tohoku, "Tohoku Rokka," was recognized as a product and service that will contribute to the recovery from the Great East Japan Earthquake, and was awarded the Social Products Award.
■What is "Tohoku Rokka"?
This product was developed in collaboration with Zennoh Tohoku through cifra's e-commerce business "Hana BOX." The contents are made up entirely of flowers grown in Tohoku, and to ensure fresh cut flowers are delivered to consumers, the flowers are procured and shipped after the order is confirmed online. Through the Tohoku Rokka project, we are supporting the expansion of flower consumption in Tohoku, and through the Hana BOX service, we are also contributing to the creation of new demand for flowers.
"Tohoku Rokka" special website:https://tohoku-rokka.jp/
■Judges' comments
With flower consumption sluggish due to the COVID-19 pandemic, we are impressed by their commitment to stimulating demand in a new way. Their collaboration with Zennoh in six Tohoku prefectures and flower boxes containing arrangements of cut flowers has resulted in the creation of a product that strengthens support for flower producers in the Tohoku region. The simple packaging makes it an appropriate size and price for sending as a gift. By encouraging people to use the flower boxes in their daily lives and providing the joy of arranging them, the distribution system encourages continued purchases from consumers.
■What are social products?
It is a general term for products and services that are kind to people and the earth, such as "eco (environmentally conscious)," "organic," "fair trade," "donation-supported," and "rooted in the local community or tradition," and allows purchasers to connect with actions and organizations related to creating a sustainable society.
detail:http://www.apsp.or.jp/socialproducts/
■What is the Social Products Award (SPA)?
SPA is the first and only award system for social products in Japan, with the aim of realizing a sustainable society through the dissemination and promotion of social products. In addition to widely disseminating information on excellent social products to consumers, the awards also support companies and organizations working to create a sustainable society through social products.
