Vertical digital signage enhances the brand appeal of "Food with a Face"

"Food with a Visible Face" is a private food brand that Ito-Yokado has been running since 2002 as part of its efforts to ensure food safety and security. cifra has utilized in-store digital signage to introduce the producers of "Food with a Visible Face" and promote their commitment to cultivation methods to customers.

This time, instead of the traditional horizontal content, we have created more impressive vertical content, which will begin distribution at the Ito-Yokado Musashikoganei store from July 2021, and will be gradually introduced to other stores.

We commissioned photographer Kentaro Kumon to create the new video content. This will convey the brand's worldview and message in-store through scenes of the producers' everyday lives, symbolizing "food with a face," and will also drive the image of Ito-Yokado's stores.