In order to preserve Japanese food culture and pass it on to the next generation, we have launched a new brand, "This Taste Forever."

At cifra, we believe that a brand is something that reflects the aspirations and ideals of the people and organizations involved in a product and is conveyed clearly to those who pick it up. As a food company, we want to protect Japan's excellent techniques and craftsmen, and pass on Japan's food culture, amid the tough circumstances facing food production sites due to the COVID-19 pandemic and changes in the economic environment. With this in mind, we decided to launch a new brand.

This taste will last forever

We carefully select domestic producers with the skills and dedication to their work. We utilize these skills and dedication to create unique products together with these producers. We will introduce the efforts, dedication, and techniques of the producers on our website, and in the future we will utilize social media to make our products more accessible to consumers.

The products can be purchased at Ito-Yokado stores.