This time, Mr. Hirayama, a yellowtail producer from "Fish with a Face," visited our company and we held a tasting event in the kitchen space at cifra's headquarters. The tasting event was triggered by Mr. Hirayama's request that "I want cifra's employees to know more about the appeal of yellowtail."

We recently held the 4th "Fish Producers' Conference" at cifra's headquarters. At the Producers' Conference, producers, Ito-Yokado, and cifra gather once a year to exchange information and hold discussions. On the day, we shared future policies and

This time, the "Face-to-Face Challenge!" event was held at Ito-Yokado Ario Nishiarai store. In conjunction with the Adachi Ward "Food Expo 2023 in Adachi", the event was implemented as an event content for Ito-Yokado Ario Nishiarai store.

We have recently launched the "Face Distribution System" with the aim of strengthening and expanding the distribution of "vegetables and fruits with faces." By managing the process from shipping from producers, receiving goods at intermediate logistics companies, to purchasing and payment on the system, we can streamline the entire process up to sales.

This time, the brand movie for "Food with a Visible Face" will be aired as a cinema advertisement. "Food with a Visible Face", which is planned and operated by our company, celebrated its 20th anniversary last year. We have been capturing the daily activities of producers on camera for 20 years.

The "2023 Calendar: Visiting Farmers Who Grow - Meet Their Faces" won the Jury Special Award (Numata Sanae Award) at the 74th National Calendar Exhibition. The National Calendar Exhibition, which began in 1950, is an event that recognizes outstanding calendars in terms of printing technology, planning, and design.