ABOUT US

"Protecting Japan's agriculture and food"

Diversity is a defining feature of Japanese agriculture and food.

The complex topography and the resulting differences and changes in climate, the changing of the seasons,

The various climates they bring,

They have cultivated sensitivity to the subtle differences in local agriculture and food, and as a result, have enriched Japan's agriculture and food industry.

When you think about it like that, the most important thing to do to protect Japan's agriculture and food abundance is

It makes me realize that it is important to cherish these subtle differences and small activities in Japan.

Diversity cannot be preserved unless we value the small things and the details.

What we need to protect are skill-intensive, dedicated agriculture and local, traditional food culture.
I have always believed that agriculture and food are Japan's greatest values.

Japan as a Great Agricultural Nation!

This is our immediate goal.

At cifra, we believe that being an agricultural nation is the foundation of a sound society.

Our mission is to introduce and deliver Japanese agricultural products and their cultural expressions both domestically and abroad.
The recognition and compensation thus earned should be reinvested into the improvement of agricultural infrastructure.
We aim to create a system that preserves, maintains, and allows for further development of the industry.
Not merely through liberalization, but by protecting what must be protected and sustaining it in a viable form.

This is the vision of an “Agricultural Nation” that cifra pursues.

Yet, protecting agriculture against external pressures and the demands of capital for continuous expansion is no easy task.

to protect agriculture from such things.

Moreover, by turning it into a profitable business,

Moreover, strengthening and sustaining agriculture by transforming it into a profitable business is even more challenging.

Nevertheless, we possess the ideas and technologies to make this possible.

Through initiatives to establish Japan as a great agricultural nation,

we also aspire to introduce new derivative business models to society.

Toward the Realization of Our VISION

Our vision cannot be realized overnight.

With changing times, new challenges continue to emerge.

By cultivating diversity, flexibility, and the necessary skills,
our employees have faced new circumstances head-on.

We believe that true value lies precisely within these processes.

Acting not with borrowed thinking,
but with our own philosophy
and values.

The desire to value social common capital is the origin and foundation of the company.

If we can all work together to preserve agriculture, education, energy, medical care, and other areas as common social capital, rather than using them as a means to pursue profits, I believe that Japan's future will not be one to be pessimistic about.

We want to be a company that acts based on what we have learned, experienced, and acquired ourselves, and that we have judged to have value to offer to society, rather than on a way of thinking that simply organizes phenomena that have produced some results and cleverly names their characteristics, or on something that looks good or sounds good, or on a device that appeals to emotional degradation.

If you have an idea you want to try, all employees have the opportunity to work on it, regardless of experience or age.

We believe that incorporating new elements into our services and taking steps to bring about change are essential to realizing our vision, and that the very foundation that allows us to continue to carry out such efforts is valuable.
cifra aspires to be an organization that grows continuously through work.

Experience and age don't matter

Going out into the world

The 21st century belongs to the Eurasian continent.

Our technologies, cultivated in Japan, have been recognized, and seven years ago we launched business operations in Chengdu, Sichuan Province, China.

  • Chengdu: Capital of Sichuan Province, population 14 million, China’s 4th largest city
  • Cifra Chengdu Technology Co., Ltd. (established 2012)

Looking ahead, we plan to establish bases in emerging regions such as Thailand and Southeast Asia, and eventually in the U.S. mainland as well. By doing so, we aim to build new global businesses in agriculture and food that draw upon Japan’s unique position and the technologies we have cultivated.

COMPANY

Company Information

Company Name
cifra Co., Ltd.

location
Asahi Building 4th floor (Reception 5th floor), 1-12-8 Tomioka, Koto-ku, Tokyo 135-0047

TEL: 03-5646-1201 (main) FAX: 03-5646-1203

Founding
February 14, 1996

capital
76.75 million yen

yearly sales
Approximately 2.9 billion yen

Number of employees
57 people

Business Activities

  1. Hanasta, a sales website for flower-related businesses, is operated
  2. IT platform service business for flower distribution companies
  3. Agricultural and food product development and brand development support services
  4. Development and operational support services for agricultural and food traceability systems and marketing systems

Executives
Representative Director Toshiya Takekuma
Director Toshiaki Hishida

Major Shareholders
Toshiya Takekuma
T-holdings Co., Ltd.

Banks
Sumitomo Mitsui Banking Corporation, Mitsubishi UFJ Bank, Bank of Yokohama, Japan Finance Corporation

Advisors

Legal Advisor : Marunouchi Law Office
Accounting Advisor : Certified Public Accountant/Tax Accountant Daiichi Sogo Office

Affiliated Companies

Company name

role

T-holdings Co., Ltd.

Group holding company

Cifra Planning Co., Ltd.

New business planning

Chengdu Xifulai Science and Technology Co., Ltd.

China Business

HISTORY

  • 2000
    Launched B2B flower trading service (now “Hanasta”)
  • 2001
    Began agricultural product MD consulting services

  • 2002
    Produced and launched Ito-Yokado “Visible Vegetables” brand
  • 2003
    Produced and launched Ito-Yokado “Pre-Cut Vegetables” series
  • 2005
    Company renamed to cifra Inc.

  • 2006
    Produced and launched Tokyu Store “Vegetables with Letters” brand

  • 2007
    N-to-N matching system patented
    Hanasta surpassed 1,000 member stores
  • 2008
    Produced and launched Sotetsu Rosen “Farmers Support Network” brand; Began regular overseas training (NY)
    Regular overseas training (NY) begins
  • 2009
    Hanasta surpassed 2,000 member stores
  • 2011
    Produced and launched Ito-Yokado “Sweets King”
    Hanasta original “Kaika Chrysanthemum” released
    Hanasta surpassed 3,000 member stores
  • 2012
    Released Hanasta smartphone sales site
  • 2013
    Established Chengdu Xifulai Science and Technology Co., Ltd. (Chengdu City, Sichuan Province, China)
    Produced and launched "The Distraction of Seeing" by Chengdu Ito Yokodo
    Chengdu Shifulai Technology Co., Ltd. received the "Excellent Distributor Best Creative Award" from Chengdu Ito Yokodo
    Hanasta surpassed 4,000 member stores
  • 2014
    Began Hanasta sales collaboration with Higashi Nihon Itabashi Flower Market
    Produced and launched Ito-Yokado “Tsukuru Monogatari” brand
  • 2015
    Produced and launched Ito-Yokado “Ito Quality” brand
    T-holdings Co., Ltd. established
  • 2016
    Produced and launched "Mainichi Ito" by Chengdu Ito Yokodo
    Hanasta surpassed 5,000 member stores
  • 2018
    Produced and launched by Chengdu Ito Yokodo's "Hada Takumi"
    Hanasta membership exceeds 6,000 stores
    Blockchain demonstration test begins
  • 2019
    Hanasta featured in Monthly Florist magazine
  • 2020
    Launched Hana BOX”
  • 2021
    Opened Yotsuya Office

ACCESS

Tokyo

cifra Co., Ltd. / Kitchen with a Face Co., Ltd.

Asahi Building 4F, 1-12-8 Tomioka, Koto-ku, Tokyo (Reception on 5F)

TEL: +81-3-5646-1201

FAX: +81-3-5646-1203

Tokyo Metro Tozai Line: Monzen-nakacho Station (1 min. walk)

Toei Oedo Line: Monzen-nakacho Station (5 min. walk)

 

Kasai Sales Office, Kitchen with Faces Co., Ltd.

3-4-1 Rinkaicho, Edogawa-ku, Tokyo

TEL: +81-3-5646-1187

FAX: +81-3-5646-1203

Toei Bus: 1 min. walk from Kasai Market stop

Toei Bus: 3 min. walk from Kasai Truck Terminal stop

China

Chengdu Xifulai Science and Technology Co., Ltd.

No. 17, Building 20, Section 100, West 1st Erhuan Road, Wuhou District, Chengdu City, Sichuan Province

TEL: +86-28-85034063

FAX: +86-28-85034063