In order to preserve Japanese food culture and pass it on to the next generation, we have launched a new brand, "This Taste Forever."

At cifra, we believe that a brand is something that reflects the thoughts and ideas of the people and organizations involved in the product and is conveyed clearly to the person who picks it up. In the midst of the tough situation facing food production sites due to the COVID-19 pandemic and changes in the economic environment, as a company involved in food,

Grateful for the bountiful autumn! This year's new rice was distributed to all employees.

There is a rice farm called Ganmo Farm in Saku City, Nagano Prefecture. This year, the season for new rice has arrived, and rice produced at Ganmo Farm was distributed to all employees. The owner of Ganmo Farm, Yuki Kuroda, started farming in 2013 and produces rice using a method called special cultivation.

[Delivering flowers in the style of your choice] Flower BOX x web "Plant Life" Artist Collaboration Flowers on Sale for a Limited Time

cifra Inc. (Head office: Koto-ku, Tokyo; CEO: Toshiya Takekuma), which operates the e-commerce business "HanaBOX" https://hanabox.shop/, which aims to stimulate demand for flowers, will launch "HanaBOX" on August 6, 2021, a media site that heals the soul with flowers and plants.

New business base, Yotsuya office opened

cifra will open a new business base to strengthen contact points with business partners and producers that have changed due to the COVID-19 pandemic, and as a place for product development that is conceived from the consumer's perspective and imagines final sales on the sales floor. cifra's Yotsuya office, which will open in August 2021

Vertical digital signage enhances the brand appeal of "Food with a Face"

"Food with a Visible Face" is a private food brand that Ito-Yokado has been running since 2002 as part of its efforts to ensure food safety and security. cifra utilizes digital signage in stores to introduce the producers and cultivation methods of "Food with a Visible Face."

Agricultural products with a traceable history: Establishment of the Production and Distribution Promotion Council

Japan is facing many food-related issues, particularly the decline and aging of agricultural workers. In response to the various issues we currently face, cifra is working to create a production and distribution infrastructure that allows agricultural producers in Japan to produce with peace of mind for consumers through the operation of "Food with a Face."

A gift of "Tohoku Rokka," an assortment of flowers from Tohoku, will be presented to graduates of a vocational school in Sendai!

cifra Co., Ltd. (Head office: Koto-ku, Tokyo; CEO: Toshiya Takekuma) is collaborating with JA Zennoh to sell "Tohoku Rokka," an e-commerce business called "Hana BOX" aimed at stimulating demand for flowers, at Sendai Sweets & Cafe College (Sendai, Miyagi Prefecture), which has a campus in Tohoku.

Zennoh Tohoku x Hana BOX collaboration project: Tohoku flower assortment "Tohoku Rokka" now on sale

cifra Co., Ltd. (Head office: Koto-ku, Tokyo, CEO: Toshiya Takekuma) will start selling "Tohoku Rokka," a product jointly planned with JA Zennoh, on December 1, 2020, through its e-commerce business "Hana BOX," which aims to stimulate demand for flowers.

Enjoy flowers more freely. Bring them closer to you. "Flower Box" now on sale

cifra Co., Ltd. (Head office: Koto-ku, Tokyo, CEO: Toshiya Takekuma) will launch an e-commerce business on Tuesday, December 1, 2020, with the aim of stimulating new demand for flowers. What is a flower box? The contents of a flower box are not a finished "bouquet" but a simple