This time, the "Face-to-Face Challenge!" event was held at Ito-Yokado Ario Nishiarai store. In conjunction with the Adachi Ward "Food Expo 2023 in Adachi", the event was implemented as an event content for Ito-Yokado Ario Nishiarai store.
Launch of face distribution system
We have recently launched the "Face Distribution System" with the aim of strengthening and expanding the distribution of "vegetables and fruits with faces." By managing the process from shipping from producers, receiving goods at intermediate logistics companies, to purchasing and payment on the system, we can streamline the entire process up to sales.
"Food with a face." The brand movie will be aired as a cinema advertisement.
This time, the brand movie for "Food with a Visible Face" will be aired as a cinema advertisement. "Food with a Visible Face", which is planned and operated by our company, celebrated its 20th anniversary last year. We have been capturing the daily activities of producers on camera for 20 years.
"Visiting Farmers Who Grow: Meet Their Faces 2023 Calendar" won an award at the 74th National Calendar Exhibition.
The "2023 Calendar: Visiting Farmers Who Grow - Meet Their Faces" won the Jury Special Award (Numata Sanae Award) at the 74th National Calendar Exhibition. The National Calendar Exhibition, which began in 1950, is an event that recognizes outstanding calendars in terms of printing technology, planning, and design.
An interview article was published in conjunction with the release of the brand movie "Food with a Face."
We have released a brand movie for "Food with a Face" on YouTube. In conjunction with the release, an interview with our CEO, Takekuma, has been featured in the business media "AMP". ■Brand Movie
Online flower business management staff (sales administration)
RECRUIT Online flower business operation staff (sales administration) Recruitment details <Job content> ◆Job content◆ In the flower industry, our company operates "Hanasta", a B2B platform business with a history of over 20 years.
We have opened a sales website for products related to "Food with a Face."
We have recently launched a website that sells products related to "Food with a Visible Face." The products on sale include the "Food with a Visible Face: Visiting Farms with a Visible Face 2023 Calendar," which was created to commemorate the 20th anniversary of the release of "Food with a Visible Face."
The first "Vegetables with Faces: Online Producer Exchange Meeting" was held.
This time, the Producer Distribution Promotion Council hosted the first "Vegetables with a Face. Online Producer Exchange Meeting." After explaining the activities of the council, Kenji Yamamoto, a consultant on agricultural product distribution, gave a speech on "Ethical Consumption."
We have launched a special website for the 20th anniversary of "Food with a Face."
"Food with a Visible Face" is a private food brand that Ito-Yokado has been running since 2002 as part of its efforts to ensure food safety and security. This spring, "Food with a Visible Face" celebrated its 20th anniversary.
The Zennoh Tohoku × Hana BOX collaboration project "Tohoku Rokka" won the Social Products Award.
At the Social Products Awards 2022, sponsored by the Social Products Promotion Association, our joint project with Zennoh Tohoku, "Tohoku Rokka," was recognized as a product and service that will contribute to the recovery from the Great East Japan Earthquake, and was awarded the "Social Products Award."
