We received the Encouragement Award at the 16th Chunichi Shimbun Advertising Awards.

Shifra's corporate advertisement "The idea of 'Food with a face'" published in the Tokyo Shimbun newspaper on July 29, 2024 and other issues has been awarded the Encouragement Award at the 16th Chunichi Shimbun Advertising Awards. The advertisement expresses our company's ideas behind "Food with a face."

New brand vegetables based on unique standards to undergo trial distribution in the Tokyo metropolitan area - First initiative of business partnership between National Agriculture Research Institute and cifra

A new brand of vegetables based on unique standards will be trial distributed in the Tokyo metropolitan area. The first initiative of the business partnership between the Agricultural Research Institute and cifra. Agricultural Research Institute Co., Ltd. (Head office: Wakayama City, Wakayama Prefecture, President and CEO: Hiroshi Horiuchi, hereinafter referred to as "Agricultural Research Institute") has launched a new brand of vegetables based on unique standards, "Food with a Face."

We have released the "Nurturing People 2025 Calendar," which features images of farmers who grow "vegetables and fruits with faces."

We have just released the 2025 calendar of the "Farmers" series, which features images of farmers who produce "vegetables and fruits with a face." Photographer Kentaro Kumon, who works on themes of Japanese farming and nature, traveled around Japan to photograph 12 production areas.

cifra's corporate advertisement was published in the Tokyo Shimbun newspaper on September 20th and 30th, 2024.

We have placed a cifra corporate advertisement in the Tokyo Shimbun newspaper, published on September 20th and 30th, 2024. This time, the advertisement focuses on "fish with a face" and "meat with a face," and expresses our company's thoughts on "food with a face."

We have produced a booklet entitled "Food with a Face" is not just about knowing the face of the product.

We have recently produced a booklet introducing the brand "Foods with a Visible Face" entitled "Foods with a Visible Face is more than just a brand that lets you know the face." "Foods with a Visible Face is a special brand that not only lets you know the producers, but also takes on many other initiatives."

"A fish you can see the face of." Hirayama's yellowtail tasting event was held at cifra.

This time, Mr. Hirayama, a yellowtail producer from "Fish with a Face," visited our company and we held a tasting event in the kitchen space at cifra's headquarters. The tasting event was triggered by Mr. Hirayama's request that "I want cifra's employees to know more about the appeal of yellowtail."